One of our saucy foodservice clients Piquant recently appointed our design team to take on a number of branding, design and packaging projects for them. Piquant are an established midlands based foodservice sauce manufacturer who have been producing a range of sauces, marinades and dips for over 28 years.
Piquant initially instructed our designers to refresh their logo; they wanted an innovative look that still retained some of the original elements of the old one. Our design team researched the sauce and mayonnaise industry and they produced a number of creative and original concepts. Piquant were really impressed with the selection of concepts and decided on their final logo which our team then further refined.
Mike Hooker, Sales Director at Piquant added
We really wanted to give Piquant a new look, we didn’t want to alienate any of our existing clients therefore we wanted to be delicate with the rebrand. The end result is perfect for Piquant; the logo still embodies the tradition and history of our brand but it now has a clean and modern look to it.
After the rebrand Piquant wanted to extend their new look to a number of their packaging and labels. In particular they wanted some very colourful and vivid looking labels for their foodservice tubs. Our designers created a very bright and foodie range of labels as well as a template design that could then be printed out easily in house by the Piquant team. The client were very happy with the final look and Piquant have also had some very positive comments from the rest of their team members, clients and suppliers
The team at Piquant shortly after decided to work with us again on some food marketing and advertising. The team instructed our designers to create an advert showcasing their new packaging and products. Our designers worked with Piquant to include all the relevant copy, contact details and we then added our creative flair to create a unique and innovative foodservice advert.
Our marketing and PR team also worked with Piquant to create a bespoke newsletter that would then showcase all the news that Piquant had to shout about. The PR team constructed the copy and articles and also put together an advertorial for Piquant. The client was very impressed by the final outcome and at how seamlessly we worked together as a team.
Click here to see the new brand and packaging design
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